Hook and demo videos for your app, every day.
A hook and demo video stops the scroll, then proves the promise with the product itself. Here the hook is three silent seconds of one AI creator under a single line of text, the demo is ten seconds of your real screen, and the post goes out from your own accounts with a trending sound.
What is a hook and demo video?
A hook and demo video is a short vertical video in two halves. The hook stops the scroll in the first seconds; the demo proves the hook by showing the product doing the thing. It is the most common short-form format for software because the product itself is the evidence.
The version made here is strict about both halves. The hook is three silent seconds of one AI creator with a locked face under a single line of text. The demo is ten seconds of your own screen recording with its own sound. Sixteen seconds in all.
Why is the hook silent?
Most viewers decide in the first second, often with the sound off. A line of text is read in that second; a spoken sentence is not finished. A generated voice is also the first thing a viewer catches in AI video, so the creator never speaks and a silence check rejects any clip where the mouth moves.
What should the demo show?
The one thing the hook line promised, and nothing else. A demo that tours the product loses the viewer the hook just won.
- Start in the middle of the action: the result appearing, the file exporting, the chart filling.
- One screen, one flow. If it needs explaining, it is the wrong ten seconds.
- Real product, real data. A mock-up is the one thing a viewer will notice.
How do you make a hook and demo video by hand?
The engine does this for you every day, but the method is simple enough to do once yourself to see if the format fits your product.
- Write one line that names the problem or the result in under ten words. That line is the whole hook.
- Film three seconds of a person holding one gesture, a look, a nod, a point at the screen, and burn the line onto the shot.
- Record ten seconds of the product doing exactly what the line promised. Start mid-action, no menus, no login screen.
- Cut hard from the hook to the recording. No transition, no logo card, no outro.
- Post it natively and pick a trending sound in the app, so the sound is attached by the platform rather than mixed into the file.
How does the engine make them every day?
Paste the product, keep the creator it casts, add one ten-second screen recording. Twenty hook lines are written from your product's own page; every post reports its views back, lines that beat the account's median get used more, and a line that loses five times is retired. A different trending track is attached by the platform at post time on each post.
The videos go out from the TikTok, Instagram and YouTube accounts you own. A brand-new account gets two quiet days, then three probe posts, then one post a day.
What does a plan cost?
Generation is included. Posting, warm-up, ramp and the feedback loop are the plan. Yearly or monthly, cancel any time.
Launch
One product, one founder.
$166a month
$1,990 a year, two months free. Or $199 month to month.
- 3 creators
- 9 accounts
- 90 posts a month
- Warm-up and ramp on every account
- Trending sound on every post
Scale
A funded startup.
$416a month
$4,990 a year, two months free. Or $499 month to month.
- 2 products
- 10 creators, 30 accounts
- 600 posts a month
- Clone any viral hook
- Priority generation
Studio
An agency or a portfolio.
$1,249a month
$14,990 a year, two months free. Or $1,499 month to month.
- 5 products
- 30 creators, 100 accounts
- 3,000 posts a month
- Onboarding call and a shared channel
- White-label reports
Yearly is the default and takes two months off; monthly is there too. Nothing runs before a plan is active: the brief, the creator and every video are made on the plan. Fourteen days money back if nothing posted (terms apply).
Hook and demo questions.
What is a hook and demo video?
A short vertical video in two halves: a hook that stops the scroll in the first seconds, then a demo that proves it by showing the product working. Here the hook is three silent seconds of one AI creator under a single line of text, and the demo is ten seconds of your real screen recording.
How long should a hook and demo video be?
The format made here is sixteen seconds: three seconds of hook, a hard cut, then ten seconds of demo with its own sound. Short enough to watch twice, long enough to show one thing working.
Do I need to film anything?
One ten-second screen recording of the product, once. The creator, the hook lines, the captions and the posting are done by the engine.
Does it work for mobile apps and web apps?
Yes. Anything with a screen you can record works: an iPhone or Android app, a web app, a desktop tool. The recording is the proof, so the only requirement is that the product does something visible in ten seconds.
How many videos a month do I get?
Ninety posts a month on Launch, six hundred on Scale and three thousand on Studio. Launch is $166 a month billed yearly or $199 monthly for one product, three creators and nine accounts. Nothing runs before a plan is active.
What if nothing gets posted?
If no post went out from any connected account in the first fourteen days after your first payment, that payment is refunded in full. The refunds page has the exact terms.
Ten seconds of your screen is the whole brief.
Pick a plan, paste the product, add the recording. The engine writes the hooks and posts every day.